The pieces we wear most are usually the first to lose a little of their original shine. That is simply part of wearing jewelry. It comes into contact with skin, perfume, creams and everything else that belongs to everyday life. Over time, silver may darken, gemstones can look less bright and pearls may lose some of their soft glow. None of this means your favorite piece should spend more time in its pouch than on you. It just needs the right care from time to time.
Why clean your jewelry?

Often, jewelry does not look obviously dirty. It simply stops looking quite the way you remember it. Skin oils, cosmetics and everyday dust gradually settle on the surface, changing the way metal and stones reflect light. Cleaning removes that buildup and brings back their natural shine.
The same goes for a watch you wear every day. It is constantly in contact with your skin and everything around you, so regular cleaning makes sense here too. Watches simply need their own care products, which is why our guide starts by separating them from jewelry.
With jewelry, the next question is what your piece is made of. Pearls and gemstones need a different approach from jewelry made only from metal. And for metal-only pieces, silver and gold-filled jewelry have their own care options.
How often should you clean jewelry?
There is no need to follow a strict schedule. A necklace or ring you wear almost every day will naturally need attention sooner than a piece you reach for only occasionally. Look at your jewelry rather than the calendar. If the metal has become dull or the stones no longer catch the light as they used to, it is probably time.
For pieces you wear often, a quick gentle wipe between deeper cleanings can help keep them looking fresh.
Jewelry with pearls or gemstones

Pearls and gemstones need a gentler approach than bare metal. Choose a cleaner made for these more delicate materials rather than using the same product on every piece. In the pas de marque care guide, jewelry with stones or pearls can be cleaned with a jewelry cleaning set or delicate cleaning bath.
After cleaning, let the piece dry completely before putting it away.
How to clean metal-only jewelry

If your piece is made only from metal, first check whether it is 925 sterling silver or gold-filled. Sterling silver naturally darkens over time. When it needs refreshing, you can use jewelry wipes, a silver polishing cloth or a cleaning bath for silver. Gold-filled jewelry needs a lighter approach and can be cleaned with jewelry wipes or a gold polishing cloth.
There is no need to polish jewelry simply because a certain amount of time has passed. Look at the piece. When the surface starts to lose its usual shine, that is a good moment to give it some attention.
Store it well, too
Cleaning is only part of taking care of jewelry. When you are not wearing your pas de marque pieces, keep them in their pas de marque pouches. They protect jewelry from dust and help prevent unnecessary contact with other pieces.
Whenever possible, store necklaces, rings and earrings separately. Chains tangle, stones can rub against metal and small scratches may appear simply from pieces moving against one another. The pouch is useful when traveling too. Your jewelry is much better protected there than loose in a handbag or suitcase.
One small habit also makes a difference: let perfume, creams and other beauty products settle before putting your jewelry on.
We would never suggest leaving a favorite piece untouched just to keep it perfect. Wear it. Let it become part of everyday life. Clean it when it needs attention and keep it safely in its pouch when you take it off.